Ilana Kotin

  • Communications strategy and marketing
  • Experienced, versatile manager
  • Innovative problem solver
  • Thirteen years of experience in the technology and publishing industries

 

Professional Experience

Consultant 1998 to 2000, 2001 to present

Provide strategic marketing, editorial direction, and project management to high technology, communications, and publishing firms. Consultation projects have included creating and implementing marketing plans and online strategies, product management, business development, and defining corporate positioning.

  • Clients: Palm; Netscape Communications; USWeb/CKS; The @Home Network; Dialpad.com; eFax.com; The Eclectic Radio Company.

     

    BridgeSpan, Inc., Mountain View, California 2000 to 2001

    Director of Product Marketing

    Directed definition and development of software for online real estate title and escrow transaction platform. Worked with customers to understand requirements and wrote marketing (MRD) and specification (SRD) documents. Led definition of user interface. Managed the end-to-end product development process:

  • Worked closely with engineering and managed the definition and successful release of five major versions of our product cross functionally.
  • Launched products and communicated the product vision, features, and value to customers.
  • Worked with customer service and operations to stimulate adoption of new products.

     

    Apple, Inc., Cupertino, California 1995 to 1998

    Senior Manager, Corporate Communications (1996 to 1998)

    Developed vision, strategy, tactics, programs, and program implementation in two areas: Corporate Websites and Employee Communications.

  • Strategized and implemented employee communications during critical worldwide corporate challenges, including product strategy changes, restructuring, and financial difficulties.
  • Designed and implemented responses to changing business needs as part of senior planning team. Contributed to public relations and event planning activities.
  • Directed communications on the Web to deliver strategic Apple information. Created and managed Apple's websites for press and analysts. Managed product news websites. Steered Apple's Intranet site.
  • Designed, planned, and implemented company-wide product launches (Mac OS 8), product expos (G3 computer line), and worldwide employee communications meetings.
  • Managed staff of four with an annual budget of $500,000.

    Marketing Program Manager, Internet Marketing Group (1996)

    Directed and developed marketing plans for webcasts and websites.

  • Directed marketing for webcasts of the Worldwide Developer Conference, the Atlanta 1996 Olympic games, and Macworld Boston. Directed content, design, sweepstakes program, and user studies.
  • Strategized with other Apple groups to outline and achieve goals for their websites. Consulted with the Wireless Communications, Newton, and the Mac OS teams.

    Apple Electronic Media Lab, Apple Inc., Boulder, Colorado.
    Research and Development Manager (1995 to 1996)

    Managed a remote Research and Development lab that provided technological and business model vision and solutions to Apple Internet Services and Apple's commercial online service eWorld.

  • Produced ten client tools to extend the functionality of eWorld. Spearheaded development of prototypes for next generation online services. Investigated new technologies and business models for the Internet.
  • Coordinated all resources. Developed and managed annual budget of $800,000. Managed staff of nine engineers and researchers.

     

    Earth Journal: Environmental News, Culture and Travel (formerly Buzzworm: The Environmental Journal), Boulder, Colorado. 1988 to 1994
    Managing Editor

    Edited entire contents of Earth Journal, a national consumer magazine with a circulation of 100,000.

  • Developed and assigned stories; wrote articles; worked with authors and rewrote articles as necessary; copy edited, proofread, and tracked stories through final proof; managed the production department, schedules, and traffic; managed annual editorial budget; led staff of six.
  • Editor of Earth Journal: Environmental Almanac and Resource Directory, an annual 448-page comprehensive almanac and chronicle of the environment. Produced almanacs for 1992 & 1993.

     

    Inkberry Creative, Boulder, Colorado. 1992 to 1994
    Principal

    Organized and operated part-time graphic design business. Conceptualized, designed, and produced materials for brand campaigns, marketing programs, and products.

  • Produced corporate identity packages, brochures, newsletters, product packaging, and advertising.
  • Clients: City of Boulder, KGNU-FM Boulder Community Radio, Belle Curve Records, Haystack Mountain Goat Dairy, and others.

     

    Education
    BA: English literature, University of Colorado, Boulder.